Print Consulting vs. In-House Marketing: Making the Right Choice

Print Consulting

Have you ever wondered about the best way to promote your print business? Whether you run a small printing shop or a large printing company, making the right choice between hiring a print consultant or maintaining an in-house marketing team is crucial. In this blog, we’ll explore the differences, benefits, and impacts of these two options and help you decide what’s best for your printing business. Plus, we’ll introduce you to Robert Vernon, a reliable expert in the field of print consulting.

What Sets Print Consultants and In-House Marketing Teams Apart?

When it comes to boosting your print business, you have two main options: hiring a print consultant or assembling an in-house marketing team. Let’s delve into the distinctive features that set these two choices apart:

Print Consultant:

A print consultant is like a helpful outsider who specializes in propelling print businesses forward.

They bring a wealth of experience gained from collaborating with various printing companies.

You compensate them for their expertise, typically through project-based payments or consulting agreements.

In-House Marketing:

An in-house marketing team is your very own group of employees, dedicated exclusively to your print business.

They have a single-minded focus on fulfilling your company’s marketing needs.

However, remember that with an in-house team, you’ll bear the burden of ongoing salary and operational expenses.

In essence, the main difference between the two options lies in where the expertise comes from – a seasoned external consultant or a dedicated internal team.

Advantages of Seeking External Marketing Consultation for Print Businesses

Turning to external marketing consultation services offers a range of benefits for your print company:

1.  Proficiency: Print consultants come equipped with a wealth of experience and deep knowledge of the print industry. They’re well-versed in the intricacies of the trade, enabling them to offer valuable insights and effective strategies for boosting your business.

2. Financial Efficiency: Opting for a print consultant can be a savvy financial move. Instead of maintaining a full-time, in-house marketing team with continuous costs, you pay only for the specific services you require, making it a cost-effective solution.

3. Networking Opportunities: Print consultants often boast extensive networks within the industry. This can open doors to new prospects and collaborations, helping your business expand its horizons and thrive.

What to Expect When Keeping an In-House Marketing Team for Your Print Business

Deciding to maintain an in-house marketing team comes with its own unique set of benefits and potential impacts on your print business:

1. Control: By having an in-house team, you’ll enjoy greater control over the day-to-day marketing operations and decision-making. This allows you to steer your marketing strategies in a direction that aligns closely with your business goals.

2. Tailored Focus: In-house teams are exclusively dedicated to your business’s marketing needs. This focus on your company’s specific goals and strategies can lead to tailored marketing efforts that resonate with your target audience.

3. Continuous Expenses: However, it’s important to note that maintaining an in-house team brings ongoing expenses. These may include salaries, benefits, office space, and other operational costs, which could be higher compared to the cost-effective nature of external marketing consultants.

Weighing Your Options: Outsourcing vs. In-House Marketing for Print Businesses

When it comes to choosing the best marketing approach for your print business, it’s crucial to make an informed decision. Let’s put the benefits of outsourcing marketing consultation services and maintaining an in-house marketing team in the context of the printing industry on the scale:

Outsourcing Marketing Consultation:

1. Specialized Industry Knowledge: External consultants bring specialized knowledge of the print industry, offering a deep understanding of your business’s unique needs and challenges.

2. Cost-Efficiency and Flexibility: Outsourcing provides cost savings and flexibility since you only pay for the services you need. It allows you to adapt to changing market conditions more easily.

3. Industry Insights and Trends: External consultants can provide valuable industry insights and keep you up-to-date with the latest trends, ensuring your marketing strategies remain relevant.

Maintaining In-House Marketing:

1. Enhanced Control: An in-house team offers a high level of control, allowing you to have a more hands-on approach to daily marketing operations and decision-making.

2. Company-Specific Focus: Your in-house team can be completely dedicated to your business’s marketing goals and strategies, tailoring efforts to your unique brand identity.

3. Recruitment and Management: However, maintaining an in-house team involves the time-consuming processes of recruiting, training, and managing a team, which can be demanding and may lead to higher operational costs.

As you consider these factors within the printing industry, weigh the benefits carefully to determine which approach aligns better with your print business’s objectives and resources.

Why Opt for Robert Vernon as Your Go-To Print Consultant?

Should you opt for the path of outsourcing marketing consultation services for your print business, Robert Vernon is an exceptional choice. Here’s what sets him apart and why you should consider partnering with him:

1. Extensive Expertise: Robert boasts a wealth of experience within the printing industry, making him a priceless resource for your business. His knowledge is a guiding light that can steer your print company towards success.

2. Tailored Solutions: One size doesn’t fit all, and Robert knows it. He takes the time to understand your specific needs and objectives. As a result, he can provide custom-tailored solutions that are designed to propel your print business to new heights.

3. Devotion to Results: When you choose Robert Vernon, you’re not just getting a consultant – you’re getting a partner dedicated to seeing your print business succeed. He’s passionate about helping you reach your marketing objectives and ensuring your business thrives.

In a world where making the right choice for your print business is vital, Robert Vernon stands as an exceptional option, ready to help you steer your printing company toward a brighter and more prosperous future.


In the world of printing, deciding between hiring a print consultant or maintaining an in-house marketing team is a critical choice. Each option comes with its own set of advantages and potential impacts. Consider your budget, business goals, and industry specifics when making this decision.

And, if you’re looking for a reliable print consultant, Robert Vernon is here to assist you. Contact him at or call +1 (208) 274-7282 to discuss your print consulting needs. Your printing business is one step closer to success!