Become a Printing Industry Leader by Eliminating these Common Mistakes

Become a Printing Industry Leader by Eliminating these Common Mistakes


Are you a print company owner or marketing manager struggling to effectively promote your products and services? Don’t worry; you’re not alone! Many print companies face common marketing mistakes that hinder their growth and success. In this comprehensive blog, we’ll delve into the top 10 mistakes often made by print companies while marketing their offerings. Additionally, we will explore how expert business coaching by Robert Vernon can help your print company thrive in the dynamic and competitive printing industry.

What Are the Top 10 Business Mistakes Print Companies Make in Marketing?

Neglecting Online Presence:
In today’s digital age, having a strong online presence is crucial for any business. However, many print companies overlook the importance of having a user-friendly website and engaging in social media marketing. As a result, they miss out on valuable opportunities to connect with potential customers, showcase their services, and build brand awareness.

Ignoring Target Audience:
Understanding your target audience is the foundation of successful marketing. Sadly, some print companies fail to identify their ideal customers, leading to misguided marketing efforts. Without knowing who your customers are and what they need, it becomes challenging to tailor your messages effectively and establish meaningful connections.

Overlooking Content Marketing:
Content marketing is a powerful tool for print companies to showcase their expertise and build trust with their audience. However, some businesses overlook this essential aspect of marketing. By creating valuable and informative content, print companies can position themselves as industry leaders and attract potential clients organically.

Not Utilizing SEO Strategies:
Search Engine Optimization (SEO) plays a significant role in how well your website ranks on search engines like Google. Sadly, some print companies neglect SEO practices, resulting in lower visibility and reduced website traffic. By implementing effective SEO strategies, print companies can improve their online presence and increase the chances of being found by potential clients.

Failing to Track Results:
Do you know if your marketing efforts are paying off? Surprisingly, many print companies do not track and analyze the results of their marketing campaigns. Without measuring the performance of your initiatives, it becomes challenging to identify what’s working and what needs improvement, hindering your marketing success.

Neglecting Customer Reviews:
Customer reviews can significantly impact a print company’s reputation and credibility. Regrettably, some companies either ignore or mishandle customer reviews, leading to potential clients losing trust in their services. Embracing and responding to customer feedback positively can build a positive image and attract more clients.

Ignoring Email Marketing:
Email marketing remains one of the most cost-effective and direct ways to engage with your audience. However, some print companies underestimate the power of email campaigns, missing out on opportunities to nurture leads and foster lasting relationships with customers.

Offering Generic Services:
The printing industry is competitive, and standing out from the crowd is essential. Yet, some print companies offer generic services without highlighting their unique strengths. By focusing on specialized services and demonstrating expertise in specific areas, print companies can attract more clients and gain a competitive edge.

Overlooking Networking Opportunities:
Networking is a valuable way for print companies to connect with potential partners, suppliers, and clients. Unfortunately, some companies overlook networking opportunities, missing out on valuable industry insights, potential collaborations, and new business opportunities.

Lack of Adaptability:
In the ever-evolving business landscape, adaptability is crucial for sustained success. Yet, some print companies resist adopting new marketing trends and technologies, potentially hindering their growth and competitiveness.

Why Choose Robert Vernon as Your Expert Business Coach for the Printing Industry?

Are you eager to overcome these common marketing mistakes and take your print company to new heights? Robert Vernon, an experienced business coach, can be the catalyst for your success. Here’s why you should consider his expertise:

Printing Industry Experience:
Robert Vernon boasts a wealth of experience in the printing industry. Having worked with numerous print companies, he possesses an in-depth understanding of the unique challenges and opportunities faced by businesses in this sector. As a result, his coaching is tailored specifically to your print company’s needs.

Tailored Strategies:
There is no one-size-fits-all solution when it comes to marketing. Robert Vernon firmly believes in creating personalized strategies that align with your print company’s goals, target audience, and unique strengths. His tailored approach ensures that your marketing efforts are effective and yield optimal results.

Proven Track Record:
Robert Vernon’s coaching methods have yielded remarkable results for many print companies. His guidance has helped businesses overcome obstacles, optimize their marketing efforts, and achieve growth and success within the printing industry.


In conclusion, marketing your print company effectively is essential for success in the highly competitive printing industry. By addressing the common mistakes mentioned in this blog and seeking expert business coaching from Robert Vernon, you can set your company on the path to thriving and achieving your goals. Take the first step today by reaching out to Robert Vernon at or calling +1 (208) 274-7282. Embrace expert guidance and witness your printing business soar to new heights!